Matt rocks, and so does the rebranded Web Deploy.  Free, fast, filterable, one click, slick deployment of only your updated web project's files (since the last deployment) to an ftp server, shared directory, or zip file.  Oh, and excluding folders is a welcome addition too.

Go get it now.

Seriously, it's a great tool even better now.  There's even a VS Add-In.  I just upgraded and deployed updates to 3 production websites without a hitch.  I trust this app so much I don't even think twice about pressing build in VS and then pressing deploy in UnleashIt.